Base creator Jesse Pollak pivots after admitting social strategy failed

Coinbase’s Jesse Pollak said he is stepping back from leading the Base app after acknowledging that his bet on an onchain social economy failed to drive crypto adoption as he had expected.

The Base creator said he had spent the last two years betting that builders and onchain-native social experiences, including Farcaster , Zora, mini apps and creator coins, would fuel crypto's next growth wave. But in a post on X on Wednesday , he said while developers did spur adoption through products like stablecoins, prediction markets and perpetual futures, social applications "disintegrated completely."

"I was definitively wrong," Pollak wrote, adding that Base's focus on social left it behind competitors in key areas including trading, tokenization and payments.

As part of the pivot, Pollak said that the leadership of Base app will return to Coinbase, where popular crypto investor Jordan Fish, also known on X as ‘Cobie,’ will oversee its development. Pollak said Fish will work to make the Base app "the best damn app for onchain," including expanding beyond the Base ecosystem, while Base itself will prioritize trading, payments and AI agents as it seeks to become infrastructure for global finance.

Fish is also the founder of Echo, a platform that allows startups to raise funds directly from their communities. Coinbase acquired Echo for $375 million last year.

Pollak will now be "refocused” on developing the underlying blockchain, which he now wants to position as "the blockchain for global finance."

"On the app, my focus is on building Base into the blockchain for global finance," Pollak wrote. "To that end, I've handed the Base app back to the Coinbase mothership, where my now good friend Cobie will be taking it from here."

The move reflects a broader shift in crypto's growth narrative. Consumer-focused social applications have largely struggled to gain mainstream traction, while developers and investors have increasingly gravitated toward stablecoins, tokenization, decentralized derivatives and AI-powered applications.

Read more: Coinbase’s Jesse Pollak says AI agents are the next big wave for crypto payments

CEX trading volumes rose for the first time in five months in June, with spot climbing 15.3% to $1.11T and RWA perpetual volumes surging to a record $311B.

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